Presentation design blog

You've probably been there. Someone from the sales team sends over a deck for review and it looks nothing like your brand. Wrong blue. A font you don't recognize. A chart style that belongs in a 2014 annual report. You ask how it happened, and the answer is always the same: "I just used the template." That's the real problem with most PowerPoint templates. They look fine when they leave the design team. But the moment they hit 10, 20, or 50 different users, they start to drif

CPG teams present constantly. Retailer meetings, category reviews, sales updates, launch recaps, internal planning sessions - presentations are the connective tissue between strategy and execution. That volume is exactly why branded PowerPoint templates matter, and exactly why so many of them fail. Most branded CPG templates are built to look polished. But "polished" and "on-brand" aren't the same thing. A template that doesn't reflect the actual visual identity of your produ

Most PowerPoint templates don't fail at launch. They fail three weeks later, when someone on the sales team adds their own font, a sales person pastes in an off-brand slide, and nobody's sure which version circulating around is current. That's the real problem with how most organizations approach templates. They treat them as a design deliverable rather than a system. Someone builds a polished master file, sends it to the team, and assumes the work is done. It isn't. The hard

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