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PowerPoint Templates 101

PowerPoint Templates 101

Whether you are a big brand that creates lots of presentations or just someone who wants to simplify the process, a PowerPoint template is a powerful tool for streamlining and improving the way you make presentations.

In this guide, we’ll go over what a template is, why they are useful, and how to use them for your presentations.

This is part of our series on Presentation Design 101, an exploration of the basic principles that make presentations unique and how you can use them to give better presentations.

What is a template?

PowerPoint templates are the foundation of great presentations.

Think of templates like a blueprint for your slides. A template lays out the basics – such as colors, fonts, backgrounds, and effects – across a variety of slide types, so you can easily create a well-designed and consistent presentation from scratch.

No more struggling to match brand colors or fussing with placement of logos. With a template, the basic layouts are completed in advance, so all you have to do is fill in your content.

What are the benefits of using a template?

PowerPoint templates make it easy for one person, or an entire organization, to create customized and engaging presentations. They offer greater control over branding elements and consistency, and reduce the amount of time users need to spend incorporating essential elements, since they are already built into the template.

Templates can influence every aspect of your presentations:

  • How your fonts and colors display

  • How your content shows up on screen

  • How your content prints

With a well-designed template, you can ensure consistent presentations that look pleasing and promote your brand, without the extra time or expertise needed to create custom presentations from scratch.

How do I make a PowerPoint template?

Getting started with custom templates is easier than you think. Let’s walk through each step you’ll need to take to get going.

Create a blank presentation

Open Powerpoint and select New > Blank Presentation

Create a blank presentation

Select a slide size

In the Design tab, select Slide Size and choose a default size—Standard (4:3) or Widescreen (16:9). If you prefer a different size, you can create custom slide dimensions in Page Setup.

We recommend using the Widescreen size – 13.33”x7.5” (1280x720). This is the standard HD format accessible to most/all screens in use in 2023.

Select a slide size

slide size recommendation: Widescreen size – 13.33”x7.5” (1280x720).

Choose your page orientation

Next, go to Page Setup > Orientation to set the orientation of your slides. The standard for most presentations is landscape.

Choose your page orientation

Set up your slide master

The Slide Master is the primary slide image, and it appears at the top of the list. A Slide Master sets the standard for the rest of your slides, and contains the basic settings you want to apply, like colors or logos.

Set up your slide master

With a Slide Master, you can make one edit that is then applied to any associated layouts in your template. This gives you the flexibility to easily update a new logo across all slides with one change, for example.

Elements in the Slide Master are also safe from editing in Normal view (that is, the standard slide view). For example, if you set a logo in the master, people who are working in Normal view won’t be able to move it. To edit that element, simply go back to the Slide Master view.

The slide master is a great place to include common elements that you know will need to be on each slide, like logos, footers, dates, slide numbers, or even things like title and body copy text boxes.

Set up your layouts

Set up your slide layouts

If your Slide Master is the foundation for your presentation, layouts are the rooms in the house. Each slide layout is set up differently — with different types of placeholders in different locations on each layout.

Think of layouts as versions of the Slide Master that have been customized for specific types of content. Some will be for text-heavy slides, others for large images, etc.

Create placeholders

Placeholders let you set spots for different types of content in your layouts. They can include text, images, charts and tables, videos, audio files, and more.

To add a placeholder, select the slide layout that you want to use, then:

  • Click Insert Placeholder, and select the type of content you want to use

  • On the slide master or slide layout, click and drag to draw the placeholder size

Create placeholders

Create a custom grid using guides

Using guides to create a grid is a simple and reliable way to align objects in your template (and on your slides in general). By placing your guides on the Slide Master, you can have them set in place and prevent users from accidentally moving them.

To turn guides on or off, right-click the slide background and choose Guides, or go to the View tab and select Guides.

PowerPoint also lets you customize your guides. You can color code them using the 10 default colors, and you can adjust the spacing down to as little as 0.01”.

Create a custom grid using guides

Create a custom color palette

Color is a key aspect of a branded template, and adding your brand colors is a great way to ensure consistency across users.

To create a custom color palette in your template, go to the Design tab, click the arrow under the colors section on the right, then click Customize Colors.

Next, click a color box to change its values. You can input an RGB or HEX value, or pick from a number of pre-selected color options. You can customize up to 10 colors for your palette.

Once you close the Colors window, select the Name box, add a name for your custom palette, then hit Save. This will apply the theme color to your presentation.

Create a custom color palette

Theme colors

The primary theme color palette is customizable and consists of 4 text/background colors, 6 accent colors, and a hyperlink + followed hyperlink color.

The color shades below theme colors are default palettes within the tool and are not customizable.

Custom Colors

It's possible to include up to 50 additional custom colors in the template. These colors appear in 5 rows of 10 colors each and can be named.

The colors labeled 'Standard Colors' in PowerPoint are default palettes within the tool and are not customizable

Custom Theme Colors

Text/Background Colors

The four options here don't have to be dark and light, as the name suggests, but it's recommended, as background and text colors (including for charts & chart labels)

Accent Colors

These are the main colors you'll use in your presentation, and all Charts and SmartArt will be created using these colors by default.

Hyperlink Color

Here you can choose a hyperlink color and a color for links that have been clicked. Note that the colors won't appear in the theme color menus.

Hyperlink Color

You can also set the accent colors to customize the colors of any charts or graphs used in your template. By default, PowerPoint will use the colors in boxes 5-10 in your list to fill out your data visualization.

Hyperlink Color

Apply background styles

An important aspect of your template is backgrounds. To set a background on your slide master or layout, go to the Slide Master tab, click Background Styles, and choose your preferred background.

To make changes to the background of your slide master or slide layouts, on the Slide Master tab, click Background Styles, and choose a background.

Apply background styles

For more control over the background, you can adjust other options by clicking Format Background. Here, you can change colors, textures, patterns, or even images. You can also hide background graphics.

Apply background styles

Theme fonts

Fonts are one of the most important parts of a template, particularly when it comes to brand consistency. When you change the font, it will update all of the text, both titles and bullets, in your presentation.

To set your fonts, select the Slide Master tab, click Fonts, and then Customize Fonts. You can choose your preferred combo from the drop down menu.

Theme fonts

Embed custom fonts

If you want to use a custom font, for example one that is part of your brand guidelines but not a default PowerPoint option, you’ll need to embed the font. To embed a font, follow this path:

PowerPoint > Preferences > Output and Sharing > Save > and under Font Embedding, select Embed fonts in the file.

Embed custom fonts

Remove unwanted fonts

You’ll also want to make sure that there are no unnecessary fonts in your template. These won’t hurt anything, but they will cause confusing error messages to pop up when you save.

To confirm that you don’t have any unwanted fonts, go to Format > Replace Fonts. Scan through the dropdown list, and if you see any that you don’t want included, you can select a font to replace it.

Remove unwanted fonts

Saving your theme

Once you’ve selected the elements you want to include, you’ll need to save your theme. Your theme includes the colors, fonts, and other visual elements that should be a part of your presentations. Note that each theme has its own slide master and related layouts.

Once you’ve made your selections, click the Theme drop down and choose Save Current Theme.

Saving your theme

Saving your template

Now that you finished choosing the elements of your template, you’ll need to save it for future use. Rather than the standard .pptx, a PowerPoint template is saved as a .potx.

In the File menu, click Save As Template. From there, just name your template, choose a location to save it, and you’re ready to go!

Once you are ready to use your template for a new presentation, just go to File > New From Template.

Saving your template

Template best practices

There’s a lot going on in templates, but they are simpler to make and use than it might seem. Here are a few tips and tricks that will help you get started with building and using templates.

Keep file size small

Ideally your template should stay under 10MB, but at least keep them under 25MB to make it easy to share over email. If your file is too large, you can compress the images to 150 ppi, or crop out any unused parts of pictures.

Pick universal fonts

While custom brand fonts can look nice, they cause issues if you’re sharing a template or presentation with someone who doesn’t have your font on their computer. We recommend choosing a System font that’s likely to be on most computers.

Paste content, not slides

If you copy and paste a slide from a presentation that uses a different template than the one you are working in, it will add elements that aren’t part of your template as well as other inconsistencies. Instead, rebuild slides by pasting the content into a slide from your template piece by piece.

Design for accessibility

In general, it’s a best practice to use the built-in Accessibility Checker as you go. This ensures that accessibility concerns are addressed before users start building on your template.

Applying your template to other programs

Even though you created it in (and for) PowerPoint, you can also use your template in other presentation programs, like Google Slides or Keynote. However, be prepared for certain elements not to transfer properly.

As a result, you should review your template and a few sample slides to see if anything broke during the transfer. We’ve found that complex elements like SmartArt, charts and tables, animation, and interactivity will need to be fixed once you bring your template into another program. Here’s a list of some of the most common compatibility issues when transferring templates between PowerPoint and other presentation programs:

  • Font and type

  • Animation

  • Template and layouts

  • Shapes

  • Images

  • Charts and tables

  • Hyperlinks and interactivity


Templates are a powerful tool for streamlining the way you make presentations. And for businesses with lots of PowerPoint users, they can be the best way to ensure brand consistency and elevate the overall quality of presentations. Once you learn the basics of creating, editing, and using templates, you’ll see the benefits almost immediately. Happy designing!

Learn more about the basics of presentations in our Presentation 101 series.

Looking for more information about templates and beyond? Check out our resources for expert advice and tested strategies.



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