Our tested sales presentation design process is built on deep experience helping clients like you
Foundation
We start by collecting and reviewing your branding, creative assets, and other content that’s essential for your sales presentation. If you want something a little outside your usual brand, we’ll help with that too.
Content
Next, you’ll walk us through your existing sales pitch (or story) and we’ll ask lots of questions, just like a real audience of potential customers. We’ll note places to make improvements, like adding recommendations and takeaways, then update your deck to get it ready for design.
Design / Refine
Once the core story is in place, our designers build out a new presentation that’s custom to your brand, focused on your audience, and packed with visual power.
Handoff
Sales presentations go through two rounds of refinement to make sure your story is clear, your designs are polished, and your feedback is addressed. When it’s done, we send you an easily editable presentation that you can refine as you see fit. We can even keep making changes if you need more help.
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Show and tell
To convince potential customers, you need to tell them what makes your brand right for them, but you also need to show them why. A professional sales presentation means clear slides and powerful visuals that reinforce your story every step of the way.
One part intellect, one part emotion
Anyone who works in sales knows that buying isn’t a purely rational decision – it’s also an emotional one. With a sales presentation that gets your audience excited about the potential of your product, you can win over even the toughest buyer.
Sales tells a story
In the competition for your customers’ attention (and wallet), you need something that stands out from the pack. With visual and narrative storytelling techniques, you can target the specific needs and wants of your audience, in a style designed to engage their interests.
Why choose sales presentation design from VerdanaBold
“I brought them in while working in two different organizations, and both times they helped our teams raise the bar on our presentations, marketing and sales collateral. They were essential to helping us win a few significant pitches.”
SVP Business Development, Digitas
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Have questions about presentations?
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Open for questions
How do you make a good sales presentation?
A great sales presentation starts with a strong story. We can help you define your narrative, refine your content, and create visuals that support your message—not distract from it. Whether you’re introducing a new product, sharing a case study, or pitching a solution, we make sure your ideas are clear, compelling, and tailored to your audience.
What is the difference between a pitch presentation and sales presentation?
While there’s often overlap, the key difference between pitch and sales presentations is in audience and intention. A sales presentation typically focuses on what you're doing today, and highlights products, services, and value. A pitch presentation may be more future-facing, aimed at where you're going and what’s possible. Both require distinct storytelling approaches and visual strategies, and we can craft the right tone, structure, and style for either one.
Can you make the sales presentation easy for my team to update and reuse?
Flexibility is at the core of our approach to sales presentations. Whether your team needs to swap out case studies, customize slides for different audiences, or localize for different regions, we build decks that are easy to update without losing visual consistency or impact. We can also design templates or layout options to help your team customize your decks and stay on-brand.
Can you add animation to my sales presentation?
Yes! From cinematic cover slides to subtle motion graphics that show your product in action, we can incorporate animation that enhances your message.
That said, we always start with strategy: where are you presenting, how comfortable are you with animated transitions, and what kind of tone do you want to strike? Used well, animation adds polish. Used poorly, it can be distracting. We’ll help you strike the right balance.
A great sales presentation starts with a strong story. We can help you define your narrative, refine your content, and create visuals that support your message—not distract from it. Whether you’re introducing a new product, sharing a case study, or pitching a solution, we make sure your ideas are clear, compelling, and tailored to your audience.
While there’s often overlap, the key difference between pitch and sales presentations is in audience and intention. A sales presentation typically focuses on what you're doing today, and highlights products, services, and value. A pitch presentation may be more future-facing, aimed at where you're going and what’s possible. Both require distinct storytelling approaches and visual strategies, and we can craft the right tone, structure, and style for either one.
Yes! From cinematic cover slides to subtle motion graphics that show your product in action, we can incorporate animation that enhances your message. That said, we always start with strategy: where are you presenting, how comfortable are you with animated transitions, and what kind of tone do you want to strike? Used well, animation adds polish. Used poorly, it can be distracting. We’ll help you strike the right balance.
Flexibility is at the core of our approach to sales presentations. Whether your team needs to swap out case studies, customize slides for different audiences, or localize for different regions, we build decks that are easy to update without losing visual consistency or impact. We can also design templates or layout options to help your team customize your decks and stay on-brand.
Sales presentation design
Sales presentations that close more deals
Whether you’re in the C-Suite presenting to the board or seeking executive buy-in for a new initiative, the right presentation can help you win over the most demanding audiences you’ll ever face. When the stakes (and expectations) are high, count on our sales presentation design services to help you nail the presentation that can change everything.