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Storytelling in Business Presentations: Using your Value Proposition Pt. 2

This video is part of a series on presentation storytelling. See the full story by starting here.

If you are looking for new ways to use storytelling in business presentations, your value proposition is a great place to start.

To recap, your brand’s value proposition explains what you do for your customers. That’s simply another way to say that your value proposition is your brand’s story.

We often hear from clients and presentation creators that it’s difficult to tell a story in a presentation. So we’ve found that one of the easiest ways to use presentation storytelling techniques in a way that is simple, understandable, and replicable is to use your value proposition as the core of your story.

In this video, VerdanaBold’s Creative Director of Storytelling walks through how you can write a series of story-driven headlines that build up to a main idea: your brand’s value proposition.

Looking for more ways to use your value proposition for storytelling in business presentations? Check back soon for the rest of the series.



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