“Storytelling” might not be a common job at most businesses, but at VerdanaBold, it’s actually at the heart of what we do. That’s because great presentations, and great brand communications in general, tell a story.
That’s where Kyle comes in. As our new Creative Director of Storytelling, he helps to take a collection of slides and turn them into a cohesive, story-driven presentation. He also heads up our Branded Communications work, creating branded messages, social media posts, even videos and other collateral.
When he’s not writing stories for brands, you can find him tending to his houseplants, walking the 606, and endlessly rewatching the first 10 seasons of The Simpsons.
Learn more about Kyle in the Q&A below!
What do you most pride yourself on in your work for VerdanaBold?
Helping clients to communicate complex ideas in simple ways.
What aspect of your personality adds the most value to your work at VerdanaBold?
My passion for stories.
What is your favorite thing about working at VerdanaBold?
The people! Everyone is so smart, talented, and fun to be around.
Would you rather: no La Croix in the office fridge or no espresso machine on the office counter?
I’ll take water over caffeine anytime.
If you were to start a company from scratch, what values would you build it on?
People before profits.
What are three things still left on your bucket list?
Visit Isle Royale, do a full backpacking trip, start a vegetable garden.
What’s the coolest thing you’re working on right now? (or) What is your favorite project you’ve worked on at VerdanaBold?
My favorite thing isn’t just one project, but the variety of clients I get to work with.
Who is your dream client to work with?
The Obama Foundation.
How do you measure the success of your designs at VerdanaBold?
I’d like our clients to think, “I never could have achieved this without their help.”
What is your secret talent that no one knows about?
I can find the good in anything.