How marketing drives sales for Culligan dealers
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Culligan is known for bringing great water to families and businesses around the country. But while they have a clear and well-known brand, they are actually made up of a network of independent dealers, each with their own challenges. As the brand overhauled their marketing efforts to be more digital and data-driven, they needed to sell their dealers on how this centralized approach would drive business in their local communities.
Our client took the keynote stage at the annual dealers meeting to walk them through all of the new things that marketing was rolling out in the coming year. But rather than pat himself on the back, he flipped the focus to share it all through the lens of how it would benefit the dealers in the audience.
The bold, clean slides helped reassure the audience that these changes would be simple and user-friendly, and helped to set the stage for the story that dealers would eventually tell their customers. And with comprehensive presentation design and storytelling support, we helped our client save more than 30 hours of time they otherwise would have spent planning and building slides.
“This presentation showcases a lot of the best practices for a keynote address. The speaker weaved in a personal story that drove home the message and made it relevant to the audience.”
– Kyle Kartz, Creative Director of Storytelling