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Grab Your Audience's Attention - in Eight Seconds or Less

Grab your audiences attention in eight seconds or less

If you’re worried about your audience paying attention to your presentation, you should be. A study from Microsoft found that people have the attention span of eight seconds on average. That’s worse than a goldfish.

The upshot: Your presentation must grab your audience’s attention from the very first slide. Here are four ways to do that.

1.     Tell a story

Storytelling is one of the best ways to connect with an audience. Stories makes a subject feel more interesting and personal, no matter what the topic is. Try opening with a story that connects to the purpose of your presentation before you dive into more substantial material. You might want to watch a few TED Talks for examples or inspiration; TED speakers use this strategy often.

2.     Ask a question

Opening a presentation with a question is a great way to wake an audience up. It forces them to start thinking more deeply about your topic before you delve into the details. By actively participating in the presentation, people are more likely to feel connected to your content and to you as a speaker.

3.     Quote someone compelling

Start with a strong quote — ideally from a well-known or well-respected person — that alludes to the core message in your presentation. For example, we recently worked on a keynote address that opened with this quote from David Ogilvy: “A brand is the intangible sum of a product’s attributes.” This set the stage for the speech, which focused on how a company’s product is their brand. Adding an image of the person you’re quoting is also a nice way to bring your message to life.

4.     Use visuals that trigger emotion

Show your audience something that makes them feel something. This might be an awe-inspiring photo of a person climbing Mount Everest. It might be a chart that shows the global rise of obesity rates. It might be a video of puppies playing with babies. You get the idea.

Mostly importantly, choose a strategy that will set the right tone for your presentation. It can make all the difference in how your audience feels by the time your talk comes to an end.


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