top of page

Make a Picture, It Lasts Longer

Want to make an idea stick with your customers or clients? Infographics are one of the best ways to cut through the noise and make your message heard, particularly when it comes to emails, where the competition for people’s attention is fierce. And we practice what we preach, regularly creating custom-designed infographics as part of our email newsletter.


So this week, we’re celebrating some of the best ones we made for ourselves this year in a post you’ll never forget.


But before we get to the designs, let’s quickly look at a few key principles that will help make your next infographic or data visualization stand out.


Tip #1: One idea per infographic

Infographics excel at using visuals to convey information. But the more you try to convey, the more work your audience has to do to find your takeaway. So rather than trying to say it all at once, use each infographic or data visualization to focus on a single, clear idea. 


Tip #2: Tell a story

With visual storytelling, all of the parts of a design work to support the main idea. In the examples below, you’ll see that the icons, shapes, and other design elements are chosen to support (and add to) the story the image is telling. Essentially, you want to avoid anything that’s purely decorative to make sure it doesn't distract from your message.


Tip #3: Add some color

Color is a powerful tool in infographic design. As in presentations, it’s useful for things like creating hierarchy and relationships between content, and you can do the same with an infographic. You can also highlight your brand colors to reinforce your message and branding. But really, infographics work best when they are fun to look at, and colors make images exciting. 


Update (02/24): we’ve revised this article to add some new tips on creating stronger infographics and data visualizations


Looking for more information about presentation visuals and beyond? Check out our resources for expert advice and tested strategies.



About the author

Danielle John is the founder of VerdanaBold. She has more than 25 years as an award-winning designer and creative lead, directing the visual expression and production of thousands of high-value new business pitches, C-level presentations and internal presentations for major global brands. When she’s not busy at VerdanaBold, she can be found antique shopping and spending time with her husband and two kids.


Having consistently branded presentations across all platforms can increase revenue up to 23%

30 million powerpoint presentations are created every day

The average PowerPoint slide includes 40 words

When presented with vivid images, people will remember 95% of what they see and hear

Facts are 20x more likely to be remembered if they are part of a story

Over 6 million teachers around the world use PowerPoint for classroom lectures

Over 120 million people use powerpoint to create business presentations

After a presentation, 63 percent of attendees remember stories; only 5 percent remember statistics


Comments


Let us help with your next presentation

lightgreenwiggle-01.png

From branded templates to keynote talks, our designers can help you with any presentation challenge.

bottom of page